by Amber Irwin on May 17, 2013
Tweet Evaluating the effectiveness of your social media strategy is just as important as the strategy itself. Many small business owners forget about this part – don’t let that be you! Are your friends and followers increasing? It is very important to remember that an increase in friends and followers does not mean that profits [...]
by Amber Irwin on April 4, 2013
Tweet Using a combination of marketing platforms is healthy for your business. If PPC (Pay-Per-Click) advertising is one of the platforms you are considering, you’ve probably contemplated Google Adwords. There are a few elements that make Google AdWords worthwhile. One of the clear benefits to online marketing is that your results are measurable. As a [...]
